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The third installment of this webinar series titled “A statistician reads the news: Statistics and data science challenges in content analytics” will be delivered by Dr. Bonnie Ray on 19 February 2021.

The webinar is free of charge. Register here.

Title: “A statistician reads the news: Statistics and data science challenges in content analytics”


Understanding reader engagement with digital content is critical for driving editorial decisions and revenue strategies. In this talk, I'll discuss some of the computing and statistical challenges faced at Chartbeat, a content analytics company that works with publishers in over 70 countries measuring over 60B page views per month. In particular, I'll discuss approaches to providing automated insights on trends and unusual spikes in engagement, attribution of reader events to content engagement, and grouping of news articles into meaningful topics. I'll end by reviewing some of the top stories of 2021 based on reader engagement.

About the Speaker:

Bonnie K. Ray, PhD, is Vice President, Data Science, at Talkspace. She holds a PhD in statistics from Columbia University, USA. Dr. Ray currently leads data science activities at Talkspace, a NYC-based startup that enables improved mental health for all by providing an affordable, accessible, and secure platform for messaging-based psychotherapy. Previously, she led the data science team at Arena, a Baltimore-based startup focused on analytics-driven hiring assessments. From 2001–2015, she held positions of increasing responsibility at IBM Research, where her role immediately prior to moving to the start-up world was director of cognitive algorithms and she led teams charged with developing machine learning methods for next-generation AI applications. A graduate of Columbia University and Baylor University, Bonnie started her career in academia as a post-doctoral fellow at the Naval Postgraduate School working with the late Professor Peter Lewis on his study of sea surface temperatures. She went on to hold assistant and associate professor faculty positions in the applied mathematics department at the New Jersey Institute of Technology, during which time she received three National Science Foundation awards, including a CAREER grant awarded to promising young scientists that funded her educational and research activities related to environmental time series analysis. Dr. Ray has published more than 60 refereed papers, holds 12+ patents, and is an elected Fellow of the American Statistical Association.

Videos of past webinars of the series can be found on the ISBIS website.